Missed calls, fake orders, refused deliveries — where restaurants lose money on delivery and how to stop the leaks.
Where orders get lost
- The guest placed an order, the operator couldn’t reach them — the order is dead. 8–15% of all orders in Uzbekistan.
- The courier arrives, the guest doesn’t open the door. 2–4% of deliveries.
- The guest changes their mind after the courier is already at the address — 1–2%.
- Fake orders from spoofed numbers — 0.5–1.5%.
How to plug the leaks
- Double confirmation: an order confirmation SMS + a “Confirm” button in the Telegram bot. If the guest doesn’t confirm within 5 minutes, the operator calls back.
- Online prepayment (Click/Payme) — instantly eliminates 80% of fake orders and 50% of change-of-mind cancellations.
- GPS tracking for the guest — they see the courier coming and open the door in time.
- A “Your courier is at the door” SMS 30 seconds before arrival.
- A blacklist of numbers behind fake orders (more than 3 no-shows = blocked).
- A 30% deposit on large orders (over 500,000 UZS) — weeds out fraudsters.
The impact
Case: a pizzeria in Tashkent. Introducing prepayment and double confirmation cut the cancellation rate from 12% to 3.5% in a month. That’s +8 orders a day, or +24 million UZS/month in additional revenue.
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