Your own website, app and Telegram Mini App instead of Yandex Eda and Wolt — a step-by-step launch plan without losing traffic or customers.
Why move away from aggregators
Yandex Eda and Wolt take 25–35% of every order. At 100 orders a day with an 80,000 UZS average check, you pay 60–84 million UZS a month. Over a year, that’s 720 million to 1 billion UZS that could have stayed with you.
On top of that, aggregators own the customer: they don’t share guest contacts, they can promote your competitors, and you depend on their algorithm.
What you need to run your own delivery
- Website + Telegram Mini App + (optionally) a mobile app to take orders.
- A CRM for your guest base and push/SMS marketing.
- A call center or built-in order handling.
- Your own courier team or a partnership with Yandex Go (no percentage of the check).
- A loyalty program to retain guests who used to order through aggregators.
- Click and Payme for online payments.
How not to lose traffic
The mistake: leaving the aggregator overnight. Guests are used to ordering there — and you’ll lose 60–70% of your traffic.
The right way: run both in parallel for 6–8 weeks. Launch your own channel, add a QR code to aggregator receipts (“Order direct — get 10% cashback”), invest in SEO/Instagram, and build your base. Only once your own channel delivers 50%+ of your target volume should you scale back on the aggregator or leave.
Need help with implementation or a custom estimate for your restaurant? Book a free demo — our expert will reach out within 15 minutes and walk through your case step by step.