How to choose a restaurant CRM: 12 criteria and a comparison of solutions in Uzbekistan

What sets a restaurant CRM apart from a generic one

Bitrix24 and AmoCRM are good for B2B sales, but in a restaurant they become a burden. A restaurant CRM has to move at the speed of an order: open a guest profile in 2 seconds and see favorite dishes, usual delivery address, spice tolerance, and allergies.

Key differences: POS integration (iiko/Jowi), automatic screen pop on inbound calls, behavior-based push/SMS segments, and a tiered loyalty program.

12 must-have features

• Guest profile: name, phone, delivery addresses, order history, average check, favorite dishes.
• Segmentation: “no orders in 30+ days,” “average check above 200,000 UZS,” “regular Friday guests.”
• Segmented push/SMS campaigns with ROI tracked for each one.
• Loyalty program: tiers, bonuses, cashback, referral links.
• iiko / Jowi integration via API.
• Automatic customer screen pop on inbound calls.
• Analytics on repeat orders, churn rate, and LTV.
• Automated triggers: “no repeat order in 14 days → send a promo code.”
• RFM segmentation (Recency, Frequency, Monetary).
• NPS tracking after every order.
• Blacklist management (fake orders, abusive guests).
• Unlimited export of all data to Excel/CSV.

Comparing options in Uzbekistan

iiko CRM — strong integration with iiko POS, but weak on marketing and segmentation. Push/SMS require a third-party add-on at extra cost.

Bitrix24 — powerful, but not built for F&B: you’ll have to set up custom fields and workflows. Connecting Uzbek phone numbers and Click/Payme is a project in itself.

AmoCRM — good for sales pipelines, but overkill and awkward for restaurant repeat orders.

Zoomda CRM — built for F&B from day one, integrated with the website/Mini App/mobile app, works natively with Click and Payme, with support in Uzbek.